Consumers’ Perception of Quality Essay Example for Free

Consumers’ Perception of Quality Essay This study primarily investigates the underlying factors that help to form consumer perception of quality toward private universities in Bangladesh. Five beliefs have been identified as salient to perceive the quality of private universities of Bangladesh. These are quality faculty members, university environment, campus facility, quality education and university image/reputation. Multi-item measures were used for data collection. Results revealed that three factors: campus facility, quality education and university image/reputation have positive and significant influence on perceived quality of private university in Bangladesh. Quality faculty members and university environment do not have significant influence on perceived quality of private university in Bangladesh. INTRODUCTION: Higher education in the university level has been imparted through two major types of institutions, namely: public university and private university. The concept of private university in Bangladesh is not a very ancient one. The emergence of private university in Bangladesh began with the enactment of a series of laws governing higher education in 1992. To fulfill the ever-growing demand of institutions of higher studies, at present there are 85 universities in Bangladesh where only 29 of those are public universities and remaining 56 are private (University Grants Commission Website). Establishment of private universities released the pressure of large-scale admission seekers for the limited number of seats available in public universities. The Private University Act 1992 mentions that the main objectives of private universities are to meet the growing demand of higher education and to create skilled manpower for the economic development of the country. The present study analyzes the perceived quality of private universities in Bangladesh focusing on some salient beliefs like quality faculty members, university environment, campus facility, quality education, image/reputation. Private universities in Bangladesh, no doubt, have contributed to responding to the social demand for higher education by absorbing a good number of students who otherwise could not have received university degree. The private universities are attracting a large number of students, while it seems that the reputation and teaching-learning process of the public universities are secularly on the decline, despite the fact that their worldwide reputation is higher than some of the private universities. The state has to form some sort of accreditation council and those private universities that satisfy certain critical minimum requirements of inputs, processes, and outputs will be given accreditation by the proposed council. RELATED CONSTRUCTS OF THIS STUDY: Faculty Members: Faculty members are one of the most important and crucial factors for any private universities. In order to evaluate perceived quality the key factor to be considered is the quality of the faculties as it has a significant influence on the perceived quality of private universities. Also to provide quality education the faculty members are also chosen from a pool of excellent academic background with national and foreign degrees. For ensuring the sound academic environment, now private universities are emphasizing research work of the faculty members. University Environment: The university environment is another factor for choosing university and perceiving the quality of a particular university. Therefore it is important that the university must have a congenial environment that will ensure friendly student-teacher relationship, politics free and no session jam or delay in achieving graduation, well organized authority, zero discrimination and good and healthy premis es. Campus Facility: The campus facility of any private university must have the basic facilities as well as some value added facilities as the students of private universities are paying some premium price in getting the education here. Quality Education: The students who get enrolled in private universities must have a minimum educational background to qualify for the admission test and finally enrolled in the university. The curriculum is designed to meet the international standard as well as the students should be able to take part in any competitive examination with full confidence as compared to those of public universities. The student-teacher ratio and the grading policy also have an impact on the quality education. Image / Reputation: The image or reputation of the university has an impact in the job market. The private universities like North South University, East West University, BRAC University, Independent University, Bangladesh (IUB), American International University, Bangladesh (AIUB) have been able to create an acceptance to the students and guardian community by their image and reputation. OBJECTIVES OF THE STUDY: The objective of this study therefore is to identify, analyze, and explore how the students perceive quality of the private universities and what are the extrinsic factors (faculty strength, university environment, campus facility, brand image, and quality of education) influencing perception of quality to the students and guardians. Each of these extrinsic cues has positive or negative impact on the students evaluation of private universities in Bangladesh. Having identified all the cues we need to find out which cue/s has/have more influence on the students while evaluating the perceived quality of a particular private university. REVIEW OF THE LITERATURE: Given the importance of the topic, it is not surprising that a great deal has been written about quality. Consistency limitation preclude a comprehensive review (Castleberry 1985), only the literature that is relevant to the objectives of this exploratory study will be discussed here. Unlike the approach taken in this paper, many authors have offered definitions of quality. For example, Crosby (1979) defined it as conformance to requirements, while Kotler (2006) defined it as the rated ability of the brand to perform its functions. Others have highlighted aesthetic considerations. Thus, Bohr (1980) notes that quality also means aesthetic and sensuous pleasure as wellit is timeless style, simple elegance and a sensation that makes people feel comfortable and satisfied to be near it. Garvin (1984), however, concedes that the definition of quality remains a source of confusion. He states that quality often is equated with conformance to tight manufacturing standards but that there are many other dimensions of quality as well, to wit: performance, durability, reliability, serviceability, the bells and whistles, and aesthetic elements. In a similar view, Gronroos (1984) acknowledges the need to define quality of services in terms of consumer perceptions and suggests that service quality may be a function of a number of variables, i.e., consumer expectations, technical and functional characteristics, and image. After classifying definitions of quality that have appeared in marketing and other disciplines, Holbrook and Corfman (1985) developed a definition of quality within the framework of value theory, specifically: quality is the extrinsic, self-oriented, passive value. An empirical test of their conceptual definition was only marginally successful and the authors concluded that they had provided only a partial answer to the question of the meaning of qualit y. Years ago Wittgenstein (1953) stated that to understand quality from the consumers standpoint, one must be concerned with the everyday use of the word. However, as evidenced by examples from the literature, researchers generally have not adopted this approach. Moreover, no study was found which explored the extent to which consumers definitions of quality depend upon the product or service being considered. Another line of inquiry in the current study is whether consumers evaluate quality before and/or after purchasing a product or service ant, if so, how. Economists, who probably have contributed most to this topic, are divided into two groups. Wilde (1981) represents those who feel quality is a search attribute (i.e., quality perceptions are formed before purchase). Others (e.g., Hey and McKenna 1981), however, feel that perceptions of quality are formed only after purchase and hence quality is an experience attribute. Of the many issues relating to quality, consumer researchers seem to be most interested in how consumers evaluate quality. Most work has explored the effects of various cues and cue combinations on perceptions and evaluation of quality (Olson 1972, Olson 1977, and Monroe and Krishnan 1985). Recently, Gronroos (1984) and Parasuramen, et al. (1984) have developed conceptual motels of service quality and have identified possible determinants of perceived service quality. The fact that these are service quality motels suggests that the evaluation, as well as the definition, of quality is likely to be context-bound. Gronroos, however, has only tested his model with a sample of service business executives, and the Parasuramen, et al. motel is now being tested empirically. Therefore, considerable work must be done before a better understanding of the meaning and role of quality from the consumers perspective is achieved. ATTITUDE TOWARDS PRIVATE UNIVERSITY: As a purpose of the study, we examine the information integration process by which consumers form Attitudes toward Private University (APU). As per cognitive process of consumer decision- making, consumers combine some of their knowledge, meanings, and beliefs for choosing private university to form an overall evaluation. These considered beliefs might be formed by interpretation processes or activated from memory. All Beliefs about Private University: The pretest is conducted to identify the salient beliefs towards private university. Convenience sample of 26 students from North South University and East West University have been provided a survey question asking the attributes they consider to perceive the quality of private university.

Theory of Deliberative Nursing Process Essay -- Health Care, Nursing

Orlando’s Theory of Deliberative Nursing Process is based on key concepts and dimensions. Key concepts include: patient’s behavior, need for help, improvement, nurse’s reactions, perception, though, feeling, nurse’s activity, automatic nursing process, and deliberative nursing process. Frameworks from the theory have evolved from other theorist in regards to Orlando’s theory and include: professional nursing function, the patient’s presenting behavior, immediate reaction, deliberative nursing process, and improvement (Alligood, 2006). The theory focuses on the interpersonal process between people and is directed toward facilitating identification of â€Å"the nature of the patient’s distress and his need for help† (Orlando, 1987). The theory is based on the metaparadigm concepts person and nursing. Orlando focused on a particular nursing process that leads to improvement in the patient’s behavior (Fawcett, 1993). She stat ed â€Å"what a nurse says or does in the exclusive mode through which she serves the patient† (Orlando, 1987). Orlando’s theory remains one of the most effective practice the... Theory of Deliberative Nursing Process Essay -- Health Care, Nursing Orlando’s Theory of Deliberative Nursing Process is based on key concepts and dimensions. Key concepts include: patient’s behavior, need for help, improvement, nurse’s reactions, perception, though, feeling, nurse’s activity, automatic nursing process, and deliberative nursing process. Frameworks from the theory have evolved from other theorist in regards to Orlando’s theory and include: professional nursing function, the patient’s presenting behavior, immediate reaction, deliberative nursing process, and improvement (Alligood, 2006). The theory focuses on the interpersonal process between people and is directed toward facilitating identification of â€Å"the nature of the patient’s distress and his need for help† (Orlando, 1987). The theory is based on the metaparadigm concepts person and nursing. Orlando focused on a particular nursing process that leads to improvement in the patient’s behavior (Fawcett, 1993). She stat ed â€Å"what a nurse says or does in the exclusive mode through which she serves the patient† (Orlando, 1987). Orlando’s theory remains one of the most effective practice the...

Troubled Youth Today

Youth today are dramatically different than the youth just fifteen years ago. Styles, schooling, resistance, and especially consequences have changed a lot. Children can no longer come home after school with a note from the teacher and receive a lashing with dad’s belt. No longer can they wear the dunce hat in class when misbehaving. Though this is a good thing, it has become much harder for parents to control and maintain their children. In â€Å"Children Should Be Seen Not Heard† by Gill Valentine, a single mother states, â€Å"I think children are allowed to get away with more because we’re so frightened of Social Services†¦they know there’s nothing you can do to stop it. † Without consequence children’s behaviors are going much farther down the â€Å"wrong† road then parents know how to handle. In light of this, now more than ever, drastic measures have been taken to help children. There are youth help centers where parents can send their children to receive the help they need to return to a more level headed state of being. In an article written by Bruce R Schackmann, it was stated that, â€Å"only one in ten adolescents who need treatment actually receives help. † Some of these programs are not as strict, and the child only goes in a few times a week for sessions. Other residential treatment centers are for a month or two, while the most extreme residential centers for youth are over one year long. Since this has become quite a popular trend for parents to do, there is more and more research showing the outcomes of these children and if it actually helped. For parent’s to really understand what their child needs they need to know if strict institutes or more loose help centers are more productive with enhancing and helping the youth’s individual and family life. There are pros and cons to each type of center. A residential treatment center, also known as an RTC is similar to Therapeutic Boarding Schools (TBS) with the exception of how long the program lasts, the intensity of the therapy, and the educational component involved. At Risk Teen-Residential Treatment Centers website). The RTC’s provide much more verbal contact with the family and physical family involvement. Usually in these types of facilities there are less rules, which helps the students to build closer friendship-like relationships with the staff, which can overall help the outcome of the student. The child is learning new things during every session and gets to practice his or her new knowledge within just a few weeks sometimes even hours. This gives the student the ability to test what they have learned and come back to the program to share how it went and work on how to make it better. There tends not to be as much resistance at these shorter, sometimes non-residential centers, which leads to less resentment being built up against the institute. Students at these types of programs have the ability to think for themselves. They are given a type of structure to follow, usually in the form of a certain amount of steps, however it is up to them how to succeed and progress through these steps to the end. Chris Conner from The Spot said, â€Å"discipline may not always be helpful because then the student cannot develop who they are by themselves and they won’t be able to really take their life into their own hands and create their own structure. † Another perk of these programs is that they tend to be less expensive. This allows students of lower class to be able to participate in the RTC services. â€Å"Positive outcomes for youth in RTC’s are [mainly] associated with stays that are relatively shorter, include family involvement, and involve aftercare. † (Brenda D. Smith) Though there seem to be many pros, there are also a few cons. Because the students are there for such a short time period it is easier for them to skim by, or fake what they are doing. Also they might not hold onto the information they have learned as deeply as a longer program. This can cause the students of shorter programs to relapse sooner than longer programs. In Teenage Wasteland by Donna Gaines a boy â€Å"was arrested for drunk driving and entered a rehab program. For a while he dried out, and then he tried getting his life in order. Things started to look up for him†¦but that didn’t last. † (The Kids In The Basement) The longer programs known as TBS’s have many pros and cons as well. Unlike RTC’s they tend to be over a year in length, which means they are residential and away from the family. There is limited communication with the family as well as limited physical contact. There is a loss of connection to the outside world, which can cause a student to build extreme resentment against the program. The therapeutic aspect of these programs is extremely intense and can be hard for such young students to deal with. â€Å"They try to discipline your whole life, to embarrass you out of being yourself, they put you on a routine, to make you normal†¦this structured pproach can be harmful to some extent. More often it gets abused. † (Teenage Wasteland-The Rock). After having stayed at a program away from your family, friends, and society for so long the student usually has the urge to break free when they get out. Unhealthy ways of rebellion are often seen among these youth. This can be seen in disobeying one’s parents, skipping classes again, and can mean â€Å"joints, beers, liquor, and if it’s a good night maybe something a little stronger-coke, dust, crack. † (Teenage Wasteland-Us and Them). The children who go to these programs are pretty equal when it comes to gender. One has to be in the middle to upper middle class to be able to afford the price of these programs which can range from â€Å"around $2,100 per month and can climb to $8,000 a month. † (At Risk Teen-Residential Treatment Centers website). Some pros of the long term program are that because they are longer the student has the chance and time to really work on their issues with the help of much more intensive therapy than an RTC. Instead of having to leave school for a month or two at these programs there is schooling offered to help the students to not fall too far behind and even catch up if they were behind. Though the structure can be seen as harmful at times, it also teaches the students the importance of structure in their lives and not just being a wild spontaneous party animal. The staff and students have more time to create bonds that can be lifelong along with student-student relationships. Having relationships with the people where you are living helps one to feel more at home and they have a better chance of becoming more open and letting people in emotionally to help them. Because of these aspects of longer programs they tend to have a very good outcome. The youth who are being sent to these programs are coming from all different backgrounds of race, gender, and class in particular. These youth tend to be children who have either not had enough rules growing up or too many, and they have found their own ways to resist society, especially in the face of their parents, and have been sent to these places to get help. Family life has changed dramatically along with our society and culture. â€Å"In the 1950’s, it [smoking cigarettes] was a mark of juvenile delinquency for boys, trampiness for girls. † (Teenage Wasteland-Us And Them). Now a child smoking a cigarette is one of the smaller worries of a parent. With drugs becoming so popular, affordable, and easily accessible, this trend has hit almost every youth sub-culture. It is a way for the youth to rebel from their parents and society, while gaining acceptance from their peers. With our culture having changed so much recently, especially in the last twenty to forty years, the youth has become extremely peer oriented. â€Å"Wherever they have been taught to look for good, they find evil. Families are falling apart, and the papers are full of atrocities perpetuated by adults on kids. (Teenage Wasteland-This is Religion I). It is becoming harder and harder for the youth to come home to their families to talk to them about the eighth graders picking on them at lunch time, when they are traveling between their father’s house and their mother’s house on alternate Tuesdays, every other soccer game, and every third weekend. The newspapers and shows are showing that is it dangerous for children to be alone on the street or any further than a block or two away from home, and â€Å"consequently, boys and girls increasingly are having their activities formally organized and timetabled. (Children Should Be Seen Not Heard, Gill Valentine). This type of lifestyle is very overwhelming for children. To have some sort of a release the child usually begins to spend more and more time with their friends to avoid the family life. Along with this, to really deepen the avoidance tactic, the child usually starts to use drugs of some sort. The burden of homework and being embarrassed to go to class because one is unprepared can be overwhelming enough for a child to start skipping classes, and in time drop out all together. The youth at these programs can be involved in the punk scene, the gangster scene, and the hippie scene, and all be going through these same issues. The youth are just finding their own way and different sub-cultures to associate with to avoid their own lives. When the youth get sent to these programs their sub-culture is completely torn apart and they are forced to create a new one with all of the other students at the program. This can actually be very healthy. When I was sent to my wilderness program I was stuck in the middle of Duchesne, Utah with five other girls. I had no choice but to be-friend these girls no matter if they looked different and acted different than me. This was the first step in helping me to step away from judgment. When I got to my TBS in Heron, Montana, I was given a sort of uniform and my make-up, music, and pictures from home were all taken from me. Everyone was shed of their outer appearance that they based friendship off of at home. Girls had to have their hair up at all times with no bangs or hair in their faces. Boys had to have short hair and wear belts at all times. We weren’t even allowed to talk about what type of music we listened to at home, to fully extinguish the images that we all had had. This really helped me to make friends with everybody and grow as a less judgmental person. The rules we were given were extremely strict. We were told they were not called rules but â€Å"agreements†. We were agreeing to live by this standard, and ironically we were being forced to say â€Å"agreements† and if we said rule we were punished. I had fifteen-minute phone calls with my parents every two weeks and was not allowed to talk to any other family members except for them. As time went one I was awarded privileges to be able to write my sister and grandparents letters and it wasn’t until I had been at the program for 18 months that I was allowed to use the phone to call my sister for 10 minutes every two weeks. Punishments included things such as doing extra chores, dishes, digging, weeding, shoveling snow, and the worst was digging a stump out of the ground. I had four stumps during both winters I was there. Extremely low temperatures and feeling sick were not taken into account when a child had broken a rule. I was ostracized three times during my 23-month stay. When I first got there I was not allowed to talk to anybody for one week. And then the two times I got in major trouble I was not allowed to talk to any other students. I was also not allowed to talk to any of the staff or teachers there except for my personal therapist, family therapist, and headmaster. I was forced to sit in the back of the dining hall facing the wall at all times. I was shamed and guilt tripped and I believe this to be an incredibly unhealthy technique to use with growing youth. The children who went to The Rock in Teenage Wasteland by Donna Gaines were very similar to me. Most of them were diagnosed with a disorder called ED, emotionally disturbed. Most kids going to the TBS or RTC programs today are diagnosed with either ADD, ADHD, or ODD. ODD stands for Oppositional Defiant Disorder. It has become prevalent since corporal punishment has become illegal. Most kids who went to The Rock had been given up on by the faculty at their other schools, and this was the only place for them. When I left home no one had given up on me as a person, they had given up on trying to control me and help me. Everyone supported me and wanted me to become healthy again. They sent me away because they loved me and that was what I needed. The kids who go to The Spot, in downtown Denver Colorado, are children with seemingly similar backgrounds. They have probably been given up on, or have given up on themselves. They have this help center to go to with not many rules, but that can really help them to lead a healthier and more successful life. I am similar to these youth because before I had gotten sent away I was no longer living at home. I was sleeping couch to couch and sometimes sitting on curbs until two in the morning when someone could sneak me into their house. I had given up on myself and was harming my own body with drugs and had stopped going to school all together. I feel that the homeless youth who are going to The Spot are taking the initiative to help themselves, however I feel that there might not be quite enough structure or help services for them to really start working on their life and turning it around. There needs to be a place with an amount of structure between a TBS/RTC and youth help centers such as The Spot and the YMCA. In general the youth who are homeless and attending the spot and the youth who are so out of control they are being sent to these residential treatment center can tell us a lot about the general youth in the United States today. â€Å"In contemporary Western societies we are witnessing a decay in childhood as a separate category and that the distinction between children and adults is becoming increasingly blurred. † (Seabrook, 1987). There is an incredible amount of resistance among the youth of the U. S. today towards the â€Å"norm†. Youth are being oppressed by the different laws that are placed on them, the inability to hang out in certain public spaces, and the overall mindset that we are hormonal and crazy teens. The youth are resisting this oppression by breaking the rules, by taking drugs, skipping classes, and hanging out and skateboarding in places where it is printed â€Å"not allowed†. However, through this resistance we are proving that the adults are extremely correct. The youth are beginning to gain more and more power out of this resistance mostly due to corporal punishment being illegal. Parents are being watched very closely to see that their children are not being abused. It has become very hard for parents to discipline their children, with the fear that any wrong move and their own child, neighbor, or passer-by could call Child Protective Services on them. It is very important for these youth to be studied because we are the future of this nation, of this world. Some of these children are being treated in unnecessary and unfair ways that can be economically harmful to the family, and in some cases can emotionally pull the family apart due to lack of communication. The population of the children going through these processes is becoming larger and larger by the year. If the adults of the society could start to look at what they are doing that could be helping to cause this â€Å"loss† of children in our communities, things could really start to change for the better. It seems as if â€Å"parents have become ‘overeducated. ’ But instead of becoming sensitive or acting rationally, they get hyper alert to ‘signs’ of ‘drug problem. ’ They start reading pathology into every little thing their kid does. † (Teenage Wasteland-The Rock). Give the children a chance to be themselves. As much as a child might yell when they hear that who they are is just â€Å"phase†, it usually is true, it is a â€Å"phase†. Let your children make mistakes and learn from them. Be there for them all the time to love them and to help teach them right from wrong. Try to understand and listen to them rather than preach from our own childhood. The gap between youth and adults will become much closer if we all begin to listen and love. BIBLIOGRAPHY Gaines, Donna. 1991. Teenage Wasteland: Suburbia’s Dead End Kids. New York: Harper Perennial Valentine, Gill. 1996. Urban Geography. Children Should Be Seen and Not Heard: The Production and Transgression of Adults’ Public Space. 205-220 Website: Residential Treatment Centers: http://www. selectown. com/oppositional-defiant-disorder. php Copyright 2004 Website: Residential Treatment Centers: http://www. selectown. com/residential-treatment-centers. php Copyright 2004 Interview with Chris Conner from The Spot Seabrook, Jeremy, 1987. The Decay Of Childhood. News Statesman. 10 July, 14-15 Schackman, Bruce R. , Erick G. Rojas, Jeremy Gans, Mathea Falco, and Robert B. Millman. â€Å"Does higher cost mean better quality? evidence from highly-regarded adolescent drug treatment programs. (Short Report). † Substance Abuse Treatment, Prevention, and Policy 2. 23 (July 31, 2007): 23. Academic OneFile. Gale. University of Denver. Smith, Brenda D. , David E. Duffee, Camela M. Steinke, Yufan Huang, and Heather Larkin. â€Å"Outcomes in residential treatment for youth: The role of early engagement. (Report). † Children and Youth Services Review 30. 12 (Dec 2008): 1425(12). Academic OneFile. Gale. University of Denver.

An Analysis of Plato’s Allegory of the Cave and the...

In The Republic, Plato introduces a philosophy that transcends the exclusivity of the contemplative and the active lives. He defines the ultimate truth as â€Å"aletheia†, which literally translates to mean â€Å"unhidden† or â€Å"that which does not remain unnoticed†. Through his use of the term and his allegory of the cave, Plato makes the strong implication that philosophers must actively seek to discover the absolute truth, rather than relying on traditional methods of contemplation and the persuasive tone of rhetoric to prove its existence. To better explain his reasoning, Plato constructs a metaphor between the sun and the ultimate good. He argues that â€Å"the soul is like the eye† in that it requires an exterior force to establish clarity of†¦show more content†¦He writes, â€Å"when turned towards the twilight of becoming and perishing, then [the soul] has opinion only, and goes blinking about, and seems to have no intelligence† (Book VI, p. 25). By establishing opinion as the opposite to the ultimate good, and by definition, the ultimate evil, he criticizes the use of rhetoric and persuasion while praising to his long-winded, circuitous form of writing. By continually asking questions and telling parables, Plato avoids direct advocation of his beliefs and allows his readers to discover the truth for themselves, rather than to be coerced through eloquent language. Plato expands this analogy in the allegory of the cave. The prisoners, who have lived in the cave since their childhood, â€Å"have their necks chained so that they cannot† turn their heads (Book VII, p. 1). From the beginning, their range of sight has been restricted, symbolizing their lack of knowledge. A fire, which resembles a lesser form of the sun, provides the cave with its main source of light, but instead of illuminating objects for the prisoners, the light serves as a backdrop for the shadows that marionette players displa y on the wall that the prisoners are allowed to see. These shadows understandably become realities for the prisoners, but their belief in pictures made from darkness further emphasizes their ignorance. When one of the prisoners is released, Plato describes his journey to enlightenment as aShow MoreRelatedRhetorical Analysis of Platos the Allegory of the Cave2111 Words   |  9 PagesEden Scharer Darrin Broadway English III-4 5th December, 2010 From Darkness to Sunlight: An Analysis of the Allegory of the Cave Imagine yourself sitting inside a dark, damp, cave where the only thing you can see are moving shadows on the cave wall in front of you. You can’t move anywhere or see anything besides the shadows, and these are the only things you’ve seen for your entire life, so these moving dark images are the most real things you’ve ever known. At some point in our childhood we